Car logos are among some of the most recognisable brand assets globally. We've written extensively about them over the years, including the many recent rebrands. So it's interesting to see the results ...

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For millions, purchasing a vehicle is one of the most significant transactions most people will ever make. Not only must new ...

You’re bound to see plenty of different car brands and logos whenever you drive around. Most of them you see daily and don’t think anything of. But there are always a few that cause you to turn your ...

The year 2020 marks the start of the new decade (unless you’re one of those well-actually-the-decade-starts-in-2021 pedants). The 2020s will be a crucial period for the car world, with fundamental ...

Car nerds like us will tell the non-initiated that we know everything about every car ever made. We’re walking, talking Encyclopedia Britannica’s of the automotive world. But what happens when you ...

Exactly 100 years ago, a German architect by the name of Walter Gropius founded the Staatliches Bauhaus art school, with the goal of bringing all art forms together in simple, less is more designs.

It feels like every other month that some automaker is announcing a flashy rebrand — one that takes a distinctive logo with depth and weight and flattens all the life out of it, so it might be ...

First, there are other visual distinctions. A restyled nose incorporates the Maybach subbrand's toothy grille. The SL680 also ...

With marketing done right, people can recall specific features of a brand or product with a single look at the official logo. Nowhere is good marketing at better play in this sense than in the auto ...