Somendu Singh of CTV Scale says CTV is becoming essential in India, shifting power to premium audiences and moving brands ...
The integration brings program-level contextual intelligence, brand suitability, and content transparency to Vesta’s ...
The Interactive Advertising Bureau (IAB) has developed an industry guide and road map for developing conversion APIs (CAPI) for the connected TV (CTV) ecosystem to support measurement, privacy-safe ...
BestMediaInfo.com examines how privacy shifts, rising acquisition costs and changing consumption are pushing brands towards ...
Although CTV spend has shifted from pilot budgets to recurring line items, internal ownership structures have not always kept ...
The automaker’s World Cup push leans into nostalgia and emotion, positioning Hyundai as a companion in India’s cricketing frenzy.
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