As the industry accelerates its efforts to take full advantage of CTV’s rapid global growth, what are the main opportunities and benefits for advertisers? As connected TV (CTV) gradually dominates ...
In the first article in the ExchangeWire 2023 predictions series, experts from across the advertising industry examine what the future may hold for connected TV (CTV), one of the most eagerly ...
People are flocking to video streaming, or connected TV (CTV), across the Asia-Pacific region, which is forecast to add 167.8 million sub-OTT users between 2023 and 2027 (55% of global users). But how ...
AppLovin Corporation’s APP evolution from a mobile-first ad platform to a diversified advertising powerhouse is gaining pace, thanks to its bold move into web advertising, e-commerce and connected TV ...
Things are moving (pardon the pun) FAST in CTV programmatic. Total spend topped $21 billion in 2023, representing roughly 4x growth over the last five years. But if we want to ensure those ad dollars ...
Connected TV (CTV) continues to dominate the advertising landscape, with ad spend forecast to almost double within a few years. Providing brands with new ways to connect with engaged, responsive ...
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