As the industry accelerates its efforts to take full advantage of CTV’s rapid global growth, what are the main opportunities and benefits for advertisers? As connected TV (CTV) gradually dominates ...
In the first article in the ExchangeWire 2023 predictions series, experts from across the advertising industry examine what the future may hold for connected TV (CTV), one of the most eagerly ...
Connected TV (CTV) continues to dominate the advertising landscape, with ad spend forecast to almost double within a few years. Providing brands with new ways to connect with engaged, responsive ...
AppLovin Corporation’s APP evolution from a mobile-first ad platform to a diversified advertising powerhouse is gaining pace, thanks to its bold move into web advertising, e-commerce and connected TV ...
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