VIP CONTRIBUTOR Lisa Raehsler SEM Strategy Consultant at Big Click Co. Entertainment viewing habits have changed dramatically in recent years, leading search ad platforms to introduce connected TV ...

Somendu Singh of CTV Scale says CTV is becoming essential in India, shifting power to premium audiences and moving brands ...

Walton Isaacson’s Albert Thompson is speaking at the Convergent TV World conference on March 5-6 in New York City. Click here ...

While shoppable ads are gaining traction and were a clear focal point during this year’s NewFronts/Upfronts, shopping on CTV isn’t the same as shopping on mobile or desktop—and treating it that way ...

CTV is booming. According to new research, the proportion of advertising campaigns run via CTV is set to increase substantially over the next two years, with brands attracted to CTV’s increased levels ...

Connected TV was a star of AdExchanger’s Programmatic I/O show in Las Vegas this week. And I’m not just saying that because I get paid to write about how cool streaming is. Ad tech experts agree with ...

And, if it is, what does the age of “TV 2.0” mean for advertisers? Harry Menear takes a look a the CTV streaming landscape, and the dangers of simply reinventing what went before... There’s a ...

Connected TV (CTV) continues to dominate the advertising landscape, with ad spend forecast to almost double within a few years. Providing brands with new ways to connect with engaged, responsive ...

PASADENA, Calif.—A new survey of marketers has found that advertisers view CTV advertising is the most effective digital channel in their media mix and that 23.6% plan to increase their spending on ...

As the industry accelerates its efforts to take full advantage of CTV’s rapid global growth, what are the main opportunities and benefits for advertisers? As connected TV (CTV) gradually dominates ...

In the current TV advertising world, less can mean more. For many, this means less ad frequency equals less weary TV consumers -- which should result in better advertising when it comes to brand ...

Although CTV spend has shifted from pilot budgets to recurring line items, internal ownership structures have not always kept ...