Heineken-owned cider brand Bulmers has launched of one of the first cross-screen creative sequencing campaigns in the UK with Microsoft Advertising to support its Live Colourful campaign. Through the ...

Call us suckers for anything that evokes memories of summer, but this ad made us genuinely yearn for the long nights and better weather to finally hit British shores (and more importantly The Drum’s ...

James has a passion for how technologies influence business and has several Mobile World Congress events under his belt. James has interviewed a variety of leading figures in his career, from former ...

Heineken has apologised to a church and escaped sanction from the advertising authorities after admitting it used an erroneous picture of a Methodist clergyman in an ad for its Bulmers cider brand.

Heineken is to run a “multi-million pound” TV advertising campaign around its Bulmers cider brand in the UK, to support the launch of two new flavours.

Are you a print subscriber? Activate your account. By Simon Dumenco - 23 min 2 sec ago By Ad Age Staff - 1 hour 51 min ago By Ad Age Studio 30 - 2 hours 29 min ago By Ad Age Staff - 2 hours 31 min ago ...