Add Yahoo as a preferred source to see more of our stories on Google. Fourth grader Naiya White knows what you think about her twice-daily beauty regimen and her Sephora shopping trips. “I heard all ...

SACRAMENTO, Calif. (AP) — When she was in fifth grade, Scarlett Goddard Strahan started to worry about getting wrinkles. By the time she turned 10, Scarlett and her friends were spending hours on ...

As kids kick off a new school year they may also begin a fresh skin care routine, but they might not know where to start. “Skin care is an integral part of having healthy skin, but in some ways less ...

Millennials created the wellness economy, and now it wants their children as customers.

Nearly two years after “Sephora tweens” made headlines, some companies are eyeing an even younger demographic. By Callie Holtermann Brittany Ouyang does not do much to perfect her 3-year-old ...

ALL RIGHT. I’M GLAD SHE’S BUNDLED UP. IT’S ALWAYS SO COLD OUT THERE. FIVE ON YOUR HEALTH. ASKING FOR SKINCARE RELATED HOLIDAY GIFTS. HOW MUCH IS TOO MUCH FOR TWEENS? THAT’S THE QUESTION. SO HERE WITH ...

Shay Mitchell and Esther Song just launched a new skin care line for kids, sparking conversations about the necessity of the products for children. The duo launched their new brand, Rini, which means ...

Gen Alpha preteens are swarming into beauty stores and buying up cleansers, moisturizers, toners, face masks and, in some cases, potent anti-wrinkle serums, exfoliants and peels. Cosmetics brands and ...