The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

Encouraging customer advocacy can significantly boost trust and increase purchase likelihood without high costs. Partnering with small and micro-influencers, utilizing flexible affiliate programs, and ...

When it comes to modern marketing, I have found that having a distinctive face and voice for your brand is a must. On one hand, this could very well be the CEO or any other high-level executive. On a ...

In today’s fast-paced marketing landscape, leveraging trusted third parties to amplify your brand is more crucial than ever. Whether through creative partnerships, celebrity spokespeople, influencers ...

As a brand, you need to get the word out about your products and services. Paid ads and content marketing are great ways to do that, but they don't pack as much of a punch as you might want. You need ...

Getting your Trinity Audio player ready... You don’t have to be young, a famous athlete — or even an actual athlete in some instances — to qualify as a brand ambassador for an outdoor gear company.

Discover rising Black influencers reshaping fashion's global conversation surrounding representation.

“Which brand do you think will sign Connor Storrie and Hudson Williams?” has been the most popular question in my inbox, coming from high-powered executives, die-hard fashion fanatics, and casual ...