I don’t know about you, but when I think of Aveeno, I think of Jennifer Aniston and her flawless skin. And this is on purpose: Aveeno pays good money to put her million-dollar face front and center.

In today’s fast-paced marketing landscape, leveraging trusted third parties to amplify your brand is more crucial than ever. Whether through creative partnerships, celebrity spokespeople, influencers ...

Keen to portray a sense of technical expertise and the pursuit of excellence, luxury fashion houses are increasingly turning to sportspeople. Could an athlete influence you to buy a leather handbag?

Sarah Goodall is CEO of Tribal Impact, a data-driven social media consulting company focused on B2B employee advocacy and social selling. There is a common challenge I see inside organizations: ...

Getting your Trinity Audio player ready... You don’t have to be young, a famous athlete — or even an actual athlete in some instances — to qualify as a brand ambassador for an outdoor gear company.

Discover rising Black influencers reshaping fashion's global conversation surrounding representation.