In the age of social media, the desire to rock the unique look of an of-the-moment artist, model or actor is stronger than ever. It’s no surprise, then, that the most popular side hustles of ...

While rummaging through my crowded makeup bag filled to the brim, I realized one thing: Up to this point in my makeup routine, every moisture-boosting, complexion and cream-based beauty product I’ve ...

In contrast to previous years, 2025 beauty trends have been easy to integrate into everyday routines, offering a small but fun creative outlet each morning. With bold colors, art-inspired aesthetics, ...

2024 was a year for beauty. High contrast-low contrast makeup, sunset blush, mob wife aesthetics and so many more trends inundated our FYPs but now, with 2025 on the horizon, the best of '24 may seem ...

Beauty Pie has always been a bit of an enigma for me. When it launched, as a beauty product obsessive it felt too good to be true- luxury makeup, skin, hair and body care at a fraction of the price ...

Winter 2025 is shaping up to be a season where shimmer meets skill. After years of minimalist, “clean girl” beauty dominance, makeup artists are leaning into looks that feel more expressive, ...

POV Beauty started with five streamlined skincare products created to enhance customers’ natural glow while prepping their faces for makeup. This week, the brand entered new territory with the release ...