Japanese customers seem to prefer their cars custom. That’s probably why BMW launches model after model in the land of the rising sun in all sorts of configurations, calling them ‘special editions.' ...

BMW is looking to increase their market share in Japan and already has a plan for this courageous endeavor. The first phase seems to be offering limited edition BMWs. After launching the special ...

BMW builds some of the best driver's cars in the world, and its M division, which is responsible for all of its hardcore sports models, is celebrating 50 years of building badass German sports cars.

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We’re quite used to automakers coming up with First Edition models to part customers from as much cash as possible in return for some tasty options, and sometimes, the chance to take delivery ahead of ...

Japanese tuners are often criticized for slapping together a car with lots of fins, big mouth front bumpers, oversized wings and other aerodynamic devices. It is not their fault; this practice tends ...

Beyond the iconic JDM cars, Japan is also known for exclusive items like sneakers, shirts, watches, and even luxury vehicles.

BMW Japan has unveiled the M3 MT Final Edition, marking the end of an era for manual transmission examples of the model, at least for the Japanese market. Limited to just 150 units for the region, the ...

Intriguing patent images have emerged online showcasing what could be the upcoming BMW i5. Recently registered by BMW in Japan, the detailed computer-generated images show a five-door model with ...