For any of you that don't know, BMW commissioned four relatively major directors (Ang Lee and Guy Ritchie are the two I remember off the top of my head) to make short films about a driver for hire. Of ...
BMW is returning as a sponsor or the 2023 Cannes Film Festival with a film production starring the BMW i7 M70 xDrive. The electric vehicle will also be featured as part of a fleet of more than 200 ...
Two new multimedia services are well worth a look: big name stars and directors are hyping BMWs on the Internet, and AT&T WorldNet subscribers are getting a big extra with their e-mail service. Until ...
BMW Films presents "The Hire", a series of nine short films produced for the Internet in 2001 and 2002, with a ninth short film following in 2016. A form of branded content, all nine short films ...
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