It’s a perfect blend of heritage and modern design.

If you’ve spent even a fraction of the time I have obsessing over weird, old, obscure BMWs, you’ve very likely heard of Alpina. It’s a German tuning firm that, for the past 60 years or so, has been ...

PETROLHEADS may not know the true meaning behind BMW’s iconic badge. While many may believe it shows a spinning aircraft ...

Add Yahoo as a preferred source to see more of our stories on Google. An image from a car logo survey. Car logos are among some of the most recognisable brand assets globally. We've written ...

BMW refreshes Alpina's logo and production strategy post-full takeover, positioning it as a luxury marque between BMW and Rolls-Royce.

You’re bound to see plenty of different car brands and logos whenever you drive around. Most of them you see daily and don’t think anything of. But there are always a few that cause you to turn your ...

BMW Alpina, now integrated into the BMW Group, occupies a luxury niche between BMW and Rolls-Royce. The brand blends ...

BMW has introduced a revamped logo for Alpina, its luxury sub-brand, featuring neutral colours, a new typeface and cleaner graphics.

The new BMW Alpina sub-brand has released a trickle of information since the beginning of the year, when BMW took the marque ...