HubSpot data shows B2B buyers are more active — not less — during Super Bowl week, making it one of the most underused ...

B2B renewals are won or lost 180 days before the contract expires. Dow serves as the gold standard for linking experience to commercial growth.

Influencer marketing is not about getting millions of views on TikTok. It’s about influencing a specific group of customers, who could be reached on many different channels, such as LinkedIn, Facebook ...

Remember that AI is a means, not an end. The goal isn't to sell AI, it's to help customers grow revenue, reduce costs, mitigate risks and outperform competitors.

Explore how AI is reshaping B2B event marketing in 2026, from personalized attendee experiences to breaking data silos and ...

The smartest B2B marketers understand this truth, they don’t talk about emotion, they use it as a tool to build successful campaigns.

Social commerce represents a powerful opportunity to engage your new and existing customers. Effectively using social commerce – especially a social catalogue – can help you understand the drivers ...

Human expertise essential. AI cannot replace the trust, collaboration and human-led decision-making crucial in B2B customer experiences. AI enhances, doesn’t replace. AI offers powerful real-time data ...

In a hilarious 2014 television commercial for Adobe’s suite of marketing tools, a downtrodden encyclopedia publisher kicks production into high gear based on a sudden, unexpected surge of clicks.

It is agreed among data consultants that 'big data' is a buzzword and the real way to understand your customer is 'data profiling'. Most marketers will have a good idea of who their personas are, what ...

Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...