A new Axe body spray commercial is asking consumers to "find their magic," but there's plenty of magic in the commercial itself. Dumping the machismo vibe that dominated earlier Axe commercials, the ...

A recent Adweek article claims that it is difficult to pursue millennial men as a demographic because our interests and priorities are too diverse. While the success of brands like Axe and GoDaddy ...

Axe has never really tried to hide what they're all about. The men's grooming brand wants to help men smell good, which will, in turn, help them get with all the ladies. It's not a bad branding ...

–This story first appeared on the Huffington Post. Pinterest, a social network dominated by women, just hired the man behind a series of infamously sexist advertisements to head its marketing. David ...

in Lucas Oil Stadium because of its racy nature. The debate over Axe deodorant's odiferous, or “objectionable,” signage provided the only highlight Monday afternoon to an otherwise routine CIB meeting ...

Deodorant brand AXE is known for their guy-focused ads. Data from BrandIndex shows the newest campaign for their AXE Apollo line corresponds to a Buzz increase among men 18-34 but a Buzz decrease ...

Fragrance company Axe has built a grooming products empire by buddying up with bros. Their ads are well known for their sexual humor and exaggerated scenarios that play into male fantasies. Perhaps ...

Well, well, well, who would’ve thought the brand that did this, would suddenly be partnering with nonprofits to better understand the challenges men face as the result of masculine stereotypes? It ...

Axe Body Spray is returning to the Super Bowl, and they've made a change to their typical commercial strategy. You've seen many an Axe spot over the years, and there's a consistent message: guy gets ...

The average person living in a city is estimated to see more than 5,000 advertising messages each day. In order for a brand's message to be effective amidst all that noise, its advertising needs to be ...