It's a dance, a viral meme, and now a trend among elite athletes. Over the last few weeks, social media feeds all over the world have been flooded with videos of a sunglass-wearing young boy in ...

The eleven-year-old Rayyan Arkan Dikha aka "Aura farming kid" has sparked a viral trend on the internet with a dance on the bow of a rowing racing boat that has even captivated the world's biggest ...

What is 'aura farming' and 'clip farming'? It shows the impact of the digital world on young people's experiences.

Viral TikTok dances seem to be a dime a dozen at this point. However, few have captivated the online masses like the “aura farming” jig, a scintillating routine that’s taken the platform by storm and ...

In early 2025, the phrase “aura farming” started popping up more frequently on social media, and appears to already have the youth in a chokehold despite being only a year old. As previously mentioned ...

In order to understand what aura farming is, you must first have a firm grasp on Gen Alpha’s use of the word aura. For starters, in Gen Alpha vernacular, aura has no color associated with it and is ...