This Atom is designed to be face-meltingly quick.

It's the quickest and most powerful Ariel Atom ever.

The U.K. motorsport manufacturer of razor-sharp speed machines is back with a supercar-slaying beast ... at a supercar price.

The famous creator of “ultra-performance road and track cars, motorcycles, and e-bikes,” the Ariel Motor Company is well ...

It's not really preposterous that Ariel Motor Company Limited, the British maker of low-volume performance vehicles from Crewkerne in Somerset, England, is thinking about zero emissions. It's more ...

Ariel Motor has unveiled the second generation of the Nomad, promising even more fun behind the wheel, no matter the terrain. The Nomad 2 may look familiar, but it’s actually a clean-sheet design, ...

The Ariel Motor Company and three partners have secured £300,000 ($367,534 USD at current exchange rates) from the U.K. government in order to develop an all-electric version of the Nomad. While Ariel ...

The Ariel Motor Company has been producing stripped down, serious driver’s cars for 25 years now. Yup, for a quarter of a century, the brand has produced scaffolding-like chassises with grippy tires, ...

Ariel recently revamped its Nomad off-road buggy, which it now calls Nomad 2, creating a better all-around car from the ground up. Now, the company has unveiled a streamlined version of the ...

If there is one company that understands the pure, unadulterated joy of an ultra-lightweight track toy, it's Ariel. For a quarter of a century, the ...