If you ever wanted to drink a beer sponsored by the 20-time Grand Slam champion Rafael Nadal, you finally got your wish. The Spaniard has become the new global ambassador for Amstel beers for the next ...

In a world of buzzing cellphones and 24-hour mobile email, it's hard to find time to stop looking at screens and do nothing for a few minutes. That's why Amstel Bulgaria introduced its Pause machines ...

beginning of next year to shore up its flagging fortunes in the mid-range Thai beer market. The beverage company is believed to have a 100 million baht (US$2.5 million) war chest for its advertising ...

The world’s third- and sixth-largest beer producers nudged one another recently, the immediate fallout being that Amstel drinkers may have to switch brands, at least for a couple of months. SABMiller ...

A seeming Homer Simpson dream machine, the Amstel Pause installation invites you to smell the roses–er, hops. Think it’s easy to sit still for three minutes? Try it right now. Thought so. We find it ...

Can Phil Mickelson rejuvenate Amstel Light? That’s the hope for both the beer brand and the golfer now that the two have entered into a “true business partnership,” per parent company Heineken.

The Amstel Beer Bike—possibly the best worst idea ever—is coming back to town. On Thursday, May 26, the Dutch beer company is taking over Stone Street ostensibly to celebrate the end of the month ...

The Spot:A man shouts in Dutch (subtitles indicate he’s saying, “Ladies and gentlemen, let’s begin!”), and we see several quick-cut scenes of life in Amsterdam. Canals, canal houses, well-dressed ...

Pubs are facing a shortage of beers including Birra Moretti and Amstel following a huge spike in demand after lockdown restrictions were eased. Heineken, which owns both Moretti and Amstel, is ...

Amstel is launching a campaign it hopes will boost “saliency, memorability and general awareness of the brand” in an increasingly competitive beer market. Nic Casby, brand director at parent company ...

Amstel’s latest spot for the Russian market is a testimony to friendships formed over a pint or two, and the lengths one mate will go to when devoutly keeping a promise to hold another’s beer. In the ...