There has been criticism the Echo has stagnated, while other AI chatbots have become much easier to communicate with.

Amazon announced this week that its revamped AI assistant Alexa+ is getting a brand-new personality — and this one isn’t exactly sugar and spice. The company is rolling out a new adults-only “Sassy” mode, giving the voice assistant a sharper tongue — and the occasional swear word — for users who prefer their tech with a side of attitude.

Amazon's Alexa+ AI assistant is rolling out to all Amazon customers in the United Kingdom beginning today as part of an early access program. The U.K. is the first European country to get the upgraded assistant,

Alexa Plus now offers an 'unfiltered' personality option with acerbic wit, playful sarcasm, and censored swears.

SEATTLE, Washington — Users of Amazon’s virtual assistant will soon be able to interact with Alexa in new ways after the company on Thursday introduced customizable personality styles designed to change how the assistant communicates.

Amazon’s new Alexa.com portal brings the AI-powered Alexa+ assistant to the desktop browser. Amazon is quietly rolling out the last big pillar of its AI-powered Alexa+ vision: the Alexa.com website, bridging the gap between its Echo devices, mobile app ...

Even if you’re a regular Alexa user, there’s a good chance you haven’t discovered some of its most efficient features. Actually, strike that: There’s a good chance you’re only using your Alexa device to set timers and play music. But Alexa does ...

For years, Alexa mostly stayed in one place. It lived on kitchen counters, nightstands or living room shelves. That setup worked for music and timers, but it also limited when and how people could actually use the assistant. Now that is changing.

Alexa users in the UK are getting an AI update for their devices as Amazon attempting to roll out new features