AI influencers never age, never slip and rake in followers, but experts warn their flawless fantasy comes at a real cost.

Influencer marketing has undergone a massive shift, propelled by technology, from a peripheral promotional tactic to a $30+ billion industry by 2025, with brands funneling unprecedented budgets into ...

AI is changing how creator marketing works, from identifying talent to measuring results. But most teams still aren’t set up to take full advantage. AI, artificial intelligence, businessman hand for ...

Influencer marketing is set to undergo fantastic growth in 2025, driven by advancements in artificial intelligence (AI) and the emergence of innovative tools that simplify campaign management.

The AI-powered news intelligence company aims to collaborate with emerging PR professionals to lead its upcoming ...

CEO Tarang Amin pivoted to digital-first strategies, embracing Gen Z influencers for authentic co-creation. A diverse team ...

AI now interprets and compares brands before consumers engage, creating a hidden influence gap that shapes trust, preference and purchase decisions.

If you need a little help managing your interactions on WhatsApp. You will be pleased to know that creating an AI-powered persona and social media assistant to interact with users on WhatsApp has ...