Get a clear breakdown of Pinterest’s ad lineup, what each format delivers, and how to align them with specific campaign goals ...

NEW YORK, Dec. 11, 2025 /PRNewswire/ -- IAB Tech Lab, the global digital advertising technical standard-setting body, today announced the release of its new CTV Ad Portfolio along with a major update ...

Transit advertising has become one of the most effective and affordable ways for brands to gain massive visibility in busy ...

PubMatic and BrightLine have partnered to bring interactive and addressable CTV ad formats to PubMatic’s programmatic ...

Remember when “mobile advertising” just meant “banner ad”? And banner ads were aimed at no one in particular? Sure, brands could target certain handsets or carriers, but for the most part, mobile ...

Michael Benedek is CEO of Datonics, an online data company and pioneer in the integration of audience data into programmatic platforms. Advertising on TV streaming platforms is growing. The huge shift ...

Mobile advertising has come a long way. While the first SMS message was sent in 1992, it took eight years before anyone cottoned on to its advertising potential, with the initial SMS advert sent out ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. We’ve all heard about the fear of missing out (FOMO), but what about the fear of new formats ...

Hulu is trying to change how the industry thinks about the TV ad experience. Over the past few years, Hulu has built interactive ad formats to fit consumer viewing behaviors. Earlier this year, for ...

A collection of nearly two dozen online publishers plan to offer advertisers at least one of three new display advertising formats beginning in July, the Online Publishers Association announced ...

The updates aim to provide publishers, buyers, and platforms with a common language and more efficient ways to transact ...