Epic Games’ Fortnite may be going all-in with popular Nike and Air Jordan sneaker cosmetics for its “Fortnite Kicks” feature, but the enduring video game series is also working with a competitor brand ...

The latest iteration of the brand’s iconic Predator franchise features the return of the POWERSPINE, alongside a new ...

The head-to-toe capsule features two archived footwear silhouettes and apparel inspired by '00s sporting and video game aesthetics.

SANFORD, Fla., Oct. 16, 2025 /PRNewswire/ -- Perfect Game, the world's largest youth baseball and softball platform and scouting service, has teamed up with global sportswear leader Adidas to launch ...

We're living at a strange place in history, where companies that make video games are also teaming up with fashion brands to make clothing. Not just t-shirts with Mario on them, but fully-fitted ...

We independently choose all products featured on our site. We may earn a commission when you purchase something through the links provided. Adidas has officially launched the GameData Pack, which ...

Were you one of the many people that was bummed you missed out on the Korn/adidas collaboration and wish you had a second shot at a nu metal track suit in 2024? Then boy do I have some news for you, ...

Lacy is a psychology graduate measuring her life with coffee spoons and time spent playing video games. Gaming companies collaborating with shoe companies is something that’s happening a lot this year ...

Long before Los Angeles Lakers legend Kobe Bryant adopted the "Black Mamba" nickname and built a sneaker empire with Nike, the seeds for his alter ego were planted during his adidas tenure.

Adidas wants to elevate its partnerships with Patrick Mahomes and other U.S. sports stars. (Arne Dedert/Zuma Press) To boost North American sales, Adidas is planning to run more plays for Patrick ...