Today’s developers face mounting challenges: heavier workloads, complex tech stacks and an increasingly fragmented advertising landscape demanding automation at scale. This complexity limits their ...

Microsoft has launched a limited preview of its Ad Selection API for developers on Edge, focusing on displaying ads while enhancing user privacy without third-party cookies. Microsoft has announced a ...

Ads APIs aren’t just for social media networks anymore. Tuesday marked the launch of Roku’s Ads API, which feeds directly into the company’s self-serve Ads Manager. The new free-to-use toolkit will ...

SAN JOSE, Calif.—Roku has launched Roku Ads API, a fully open, self-serve developer platform for connected TV (CTV) advertising. The Roku Ads API gives developers direct access to Roku’s first-party ...

According to Microsoft, the proposed API is "substantially similar" to proposals from other browser manufacturers. Yet, it features several differences that should help the web ecosystem move to ...

From April 1, 2026, Google will block inactive developer tokens from uploading Customer Match data via the Google Ads API. Google is communicating that starting April 1st, Customer Match uploads ...

Google announced on Friday that there is a delay with the Google Ads team reviewing and thus approving developer token access applications. This is because Google is "seeing significant interest in ...

The Google Ads API will no longer accept new adopters of session attributes or IP address data in conversion imports starting Feb. 2nd. Developers who already use these fields can continue for now, ...

Microsoft predicted in 2020 that 100 million new apps would be created yearly, leading us to develop more applications in five years than during the last 40 years. This prediction was based on ...

Celigo has introduced API Builder, a low-code interface aimed at simplifying API development and enhancing its API Management solution. This new tool allows businesses to create complex APIs more ...