Makeup is changing. After the era of layered looks, heavy contouring, and vibrant highlighter, a new trend is taking hold on social media and the runways: "90s minimalism," or "almost nothing" makeup.

Velvet skin, a pop of color on the lips, and a poreless face that looked airbrushed before Facetune even existed—consider the matte makeup of the ’90s as making its big return to the beauty sphere.

One of the fashion industry's most high-profile supermodels across the 80s and 90s, Cindy Crawford has been a style inspiration for decades. With her signature brunette hairstyle, the star has always ...

Makeup is algorithmic these days: a YouTube tutorial here, a TikTok GRWM there. Every micro-trend is swiftly dubbed (“Italian summer nails” or some such), and the most elaborate looks are often ...