Musically speaking, I’d say Drake lost the tit-for-tat feud this year between himself and Kendrick Lamar, which culminated in Lamar’s hit song “Not Like Us.” But Drake (real name: Aubrey Graham) doesn’t seem to want to accept defeat that easily.

The Drake and Kendrick Lamar beef continues as new claims of Universal Music Group (UMG) and Spotify conspiring to inflate the popularity of "Not Like Us artificially."

This follows Drake’s petition accusing UMG and Spotify of being in cahoots against him in the “artificial inflation” of “Not Like Us” streaming numbers, accusations the label has since denied in a statement.