Jaguar boss defends rebrand amid ‘Miami Pink’ EV launch: ‘More people have been talking about Jaguar for the last two weeks than for so much longer’
"We want to be bold and disruptive... We're clearly in the conversation,” Jaguar's managing director Rawdon Glover said.
Jaguar boss doubles down & DEFENDS new ‘woke Tesla’ pink EV in controversial rebrand – & warns of ‘industry disruption’
JAGUAR’S boss has doubled down on the firm’s controversial rebrand after the unveiling of it’s new bright pink EV saw the car dubbed as a “woke Tesla”. The new model,
Jaguar boss defends new ‘woke’ rebrand after ad airs featuring man in a dress, androgynous models
Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and claimed the brand had gone “woke.”
Jaguar releases a concept for its new EV model after a controversy over its rebranding — which didn't feature a car
Jaguar has unveiled its "Type 00" concept car after a controversial rebranding campaign some critics called "woke." It's moving to an all EV lineup.
Jaguar reveals first concept car after controversial rebrand
British luxury automaker Jaguar has revealed its Type 00 concept car, the first glimpse of a new electric vehicle following a controversial rebrand that has divided opinion on social media.
Jaguar Unveils 'Type 00' Concept Car Amid Controversial 'Woke' Rebrand
Jaguar unveiled its new electric concept car, the Type 00, at Miami Art Week on Monday night following a controversial rebrand critics branded as “woke”. Traditionalist fans of Jaguar cars
Jaguar shares images of new electric car following rebrand backlash
Jaguar has revealed a first look at its new luxury electric car after coming under heavy criticism for rebranding its image. The British carmaker sparked widespread controversy last month when it unveiled a series of dramatic changes ahead of becoming a fully electric brand.
Jaguar’s bizarre rebranding continues with the Type 00 concept electric car
Jaguar’s new ethos is “copy nothing,” and the first concept car of its new era is trying to deliver. The leaks earlier were accurate, with the Type 00 two-door coupe presenting a long hood that leads to a low roof and fastback rear profile that foregoes any rear window.
Jaguar’s woke ad shows just how out of touch companies are with consumers
There was something telling in the latest example of ­idiotic and woke corporate virtue signaling that came courtesy of ...
Electrek21h
Jaguar embraces spotlight after radical $100K luxury EV concept sparks backlash
After revealing its new Type 00 electric vehicle concept this week, Jaguar has been the center of the spotlight.
Jaguar’s Controversial Ad Aimed to Get Eyeballs, Boss Says
Jaguar’s polarizing teaser video of the car brand’s makeover achieved exactly what it set out to do, according to its ...
Jaguar reveals 'Type 00' concept car, first under controversial new brand identity
Automakers routinely use concept vehicles to gauge customer interest in designs or show the future directions of vehicles or ...
Not so pretty in pink? Jaguar's polarizing Type 00 concept has lost 'all connection' to brand's past.
Unveiled last night from glitzy Art Basel Miami, Jaguar’s new coupe, dubbed the Type 00, features what the brand believes is ...
Jaguar managing director defends rebrand, accuses critics of 'hatred and intolerance'
Jaguar managing director Rawdon Glover defended the car company's rebrand in a recent interview, denying the ad was meant to ...
Marketing Week23h
‘Fearlessly creative’ or an ‘obvious’ mistake? Marketers react to Jaguar’s concept launch following rebrand
The reaction to Jaguar’s rebrand highlights consumers’ “emotional attachment” to the brand, says its former advertising ...