The show must go on and the Macy’s Thanksgiving Day Parade will go on rain or shine, Macy’s tells NBC New York. The parade is scheduled for Thursday in New York City and unfortunately, the forecast looks rainy.

The Macy's Thanksgiving Day Parade takes to the streets of New York City Thursday. Here's when it starts, how long it lasts and where it's streaming.

The Macy's Thanksgiving Day Parade is expected to proceed regardless of rain, but many of the large character balloons won't be permitted to fly if the wind gets too aggressive.