PUMA and Manchester City have confirmed the launch date of their highly-anticipated 2025/26 away shirt with a teaser video dropping on social media on Wednesday.The summer months often bring a flurry

The previous record was held by City’s rivals Manchester United, who held a £90m per year deal with Adidas. Liverpool, meanwhile, have agreed a new deal with Adidas for £60m per season, as they revert back to their classic sponsor after five years with the American company.

If City do end up earning £100m a season, this deal with Puma would eclipse Manchester United’s link-up with Adidas. United agreed a 10-year, £90m a season deal with the German manufacturer in July 2023, though that too is impacted by performance.