A newspaper ad in the Brooklyn Eagle placed by R.H. Macy & Co. announced the new event: “A giant Christmas parade will be held in Manhattan in which Santa Claus, accompanied by an array of wild ...

Santa Claus rides a parade float pulled by a team of horses down Broadway Street during the annual Macy's Thanksgiving Day Parade in New York City, 1925. Photo: Getty Images What was the first ...

Bringing up the caboose in virtually all the parades is Santa Claus, who ushers in the holiday shopping season with his arrival at Macy's Herald Square. The parade offers a glimpse into pop ...

NBCUniversal and Macy’s said they struck a new pact that will keep the retailer’s popular Thanksgiving Day Parade on the media conglomerate’s properties through 2034, a nod to the growing ...

The interview took place in a back room at Macy's flagship store on 34th Street in New York City. The job paid about $22 an hour. They asked why I wanted to be Santa ... "Mrs. Claus can't see ...

From St. Nick to Santa to Kris Kringle, why we have different names for the jolly bringer of Christmas gifts You may call him Santa Claus ... come to see Santa at Macy’s in New York each ...

Macy’s signs a new rights deal with NBCUniversal, for Macy’s Thanksgiving Day Parade® and Macy’s 4th of July Fireworks® on NBC, Peacock and Telemundo, ...

Agreement unlocks opportunities for content development, show-stopping entertainment and headlining talent for Macy’s ... talents and the one-and-only Santa Claus.