I could not decipher one sentence, phrase, or even word from his songs, nor could I distinguish any hint of a tune or beat. I could have performed his simple, repetitive body movements. I saw no one on stage with any talent such as the backup and cameo performers.

Rapper Kendrick Lamar won the 2025 Super Bowl with his electric halftime show, and he somehow managed to out-gain the Kansas City Chiefs in ground yardage in the process.

Follow live reaction to Lamar’s Super Bowl LIX halftime show, which featured SZA, Serena Williams and Samuel L Jackson.

Kendrick Lamar hid a bunch of Easter eggs in his historic Super Bowl LIX halftime show. But there's one little nod you may have missed, but Paramore‘s Hayley Williams sure didn't. The rocker slipped into the comments on the Instagram feed of Good Dye Young earlier this week to jump for joy after see that Lamar and SZA's backup dancers had used the hair color brand she co-founded with stylist and makeup artist Brian O'Connor.

Kendrick Lamar took the stage on Sunday night to perform his biggest hits at the Super Bowl LIX halftime show.

Pulitzer-Prize and Grammy winning rapper Kendrick Lamar was the headlining halftime performer at Super Bowl 59 in New Orleans on Sunday. Lamar was joined in the performance by frequent collaborator SZA.

The Grammy-winning rapper performed Drake dis track "Not Like Us," "Squabble Up," "Humble." and "Luther," among others, during football's biggest night.

The chatter online after Kendrick Lamar's halftime performance is exactly what the best marketers want for a product launch or event.

The rapper indeed made history. Roc Nation announced that his halftime show is now the most-watched Super Bowl performance of all time with a monster 133.5 million viewers, dethroning Michael Jackson's longstanding record of 133.4 million viewers in 1993.

Kendrick Lamar has the hot hand and landed another huge achievement less than two months into 2025. His Super Bowl LIX halftime show is now the most-watched halftime show of all time, outdrawing Michael Jackson’s halftime show from over 30 years ago.