Jaguar's rebranding marks a radical identity shift for the carmaker. One ad expert called it "bonkers." Others said it was a ...
Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...
After their rebrand, which went viral for all the wrong reasons, Jaguar introduced the new 1000-horsepower Type 00 EV.
Jaguar has evolved from its days as a motorcycle sidecar company. Now a favorite of the royal family, it's latest rebrand has ...
There was something telling in the latest example of idiotic and woke corporate virtue signaling that came courtesy of ...
Automakers routinely use concept vehicles to gauge customer interest in designs or show the future directions of vehicles or ...
Jaguar has unveiled its "Type 00" concept car after a controversial rebranding campaign some critics called "woke." It's ...
Jaguar sells cars but doesn't want to be an "auto brand" anymore. Instead, nonbinary aliens are here to sell you DEI.
Whatever gets people buying luxury cars is a win, writes Sean O’Grady – the British marque hasn’t been this talked-about ...
JAGUAR’S boss has doubled down on the firm’s controversial rebrand after the unveiling of it’s new bright pink EV saw the car ...
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