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New Jaguar car redesign sparks more 'woke' backlash
New Jaguar car redesign sparks more 'woke' backlash: 'It's a pink Batmobile'
The Jaguar car brand faced renewed backlash over its “woke" modernist direction after designs for a new pink all-electric vehicle leaked online Monday.
Jaguar’s pink, ‘woke’ electric car slammed by Gen Z: ‘What on Earth is Jaguar thinking?’
The EV-only hot wheels are seemingly the latest part of Jaguar’s seemingly “woke” rebranding campaign to win over Gen Z, which was promoted in a video ad that featured androgynous models in bombastic outfits, including one man wearing a dress and, most notably, no cars anywhere in sight.
Tale of Two Carmakers: Jaguar's 'Woke' Rebranding vs. Volvo's Family Focus
The culture wars have come for the automotive industry, with recent ads from two big luxury brands drawing widespread attention on social media.
2d
on MSN
Jaguar's rebrand has been criticized as 'woke.' Marketing experts say it's either 'bonkers' — or a genius disruption.
Branding experts have mixed reviews on Jaguar's new identity but agree it's a radical change.Jaguar's rebranding campaign has ...
3d
on MSN
Jaguar’s woke ad shows just how out of touch companies are with consumers
There was something telling in the latest example of idiotic and woke corporate virtue signaling that came courtesy of ...
13h
Jaguar reveals 'Type 00' concept car, first under controversial new brand identity
Automakers routinely use concept vehicles to gauge customer interest in designs or show the future directions of vehicles or ...
Opinion
1d
Opinion
Jaguar’s ‘woke’ rebrand is an unalloyed success
Whatever gets people buying luxury cars is a win, writes Sean O’Grady – the British marque hasn’t been this talked-about ...
7d
Jaguar boss defends new ‘woke’ rebrand after ad airs featuring man in a dress, androgynous models
Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...
4d
on MSN
Jaguar's story: from the recent 'woke' rebrand controversy to James Bond villains to its origins as a sidecar company
Jaguar has evolved from its days as a motorcycle sidecar company. Now a favorite of the royal family, it's latest rebrand has ...
5d
Jaguar’s last woke gasp
Jaguar sells cars but doesn't want to be an "auto brand" anymore. Instead, nonbinary aliens are here to sell you DEI.
Opinion
1d
on MSN
Opinion
There's not much newsworthy in arguing if a company like JLR has 'gone woke'
It’s been another internet culture war, the sort that gets keyboard warriors of all types battling it out on social media.
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