Richard Stevens, Jaguar’s director of design, sits down to discuss the drama. Four years ago, Jaguar’s chief creative officer ...
Jaguar really screwed up their rebranding and is now at risk of going under. There is a process to doing this well, this is ...
There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...
Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...
Jaguar holds a reputation for targeting male car drivers—and ones with plenty of money. For instance, the company's "Good to ...
Bypassing 90 years of heritage and unashamedly looking unlike anything else on the road, the brand's radical relaunch EV ...
The managing director of Jaguar is defending the luxury car company after it faced online criticism for a controversial ...
"We wanted to move away from traditional automotive stereotypes," Rawdon Glover, Jaguar's managing director, said in response ...
Only time will tell how this rebrand approach plays out for Jaguar. For an automaker that has long excited buyers with supercharged V8s, tire-smoking rear wheel drive sport sedans, Touring Car ...
Jaguar's rebranding marks a radical identity shift for the carmaker. One ad expert called it "bonkers." Others said it was a ...