Richard Stevens, Jaguar’s director of design, sits down to discuss the drama. Four years ago, Jaguar’s chief creative officer ...
The Jaguar rebrand is about lots more than an ad and a new logo, says Sonia Abdipour of Bulletproof. It’s about setting up ...
Jaguar is attempting to speak a new language of luxury but it got lost in translation. “Jaguar is trying to be super cool in ...
Jaguar's rebranding marks a radical identity shift for the carmaker. One ad expert called it "bonkers." Others said it was a ...
There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...
Jaguar holds a reputation for targeting male car drivers—and ones with plenty of money. For instance, the company's "Good to ...
Jaguar really screwed up their rebranding and is now at risk of going under. There is a process to doing this well, this is ...
Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...
But for some car enthusiasts, the Type 00 (named after the company’s aim for zero emissions) still came as a bit of a shock.
British luxury automaker Jaguar has revealed its Type 00 concept car, the first glimpse of a new electric vehicle following a ...
"We wanted to move away from traditional automotive stereotypes," Rawdon Glover, Jaguar's managing director, said in response ...
The managing director of Jaguar is defending the luxury car company after it faced online criticism for a controversial ...