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Jaguar, Rebrand
Jaguar Abandoned The Language Of Luxury In Its Rebrand
Jaguar is attempting to speak a new language of luxury but it got lost in translation. “Jaguar is trying to be super cool in an empty and therefore extravagantly visual way by jumping at overt DEI visual language,” observed Dr. Martina Olbert, founder of Meaning.Global and a preeminent authority on brand meaning.
Jaguar's controversial rebrand was 'brilliant' after all, some ad veterans say. Others aren't so sure.
Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success will take time to measure.
Who is Gerry McGovern? The man behind the Jaguar rebrand
Gerry McGovern, the designer and current chief creative officer of Jaguar, the British luxury car company that merged with Land Rover in 2013 and is owned by Tata Motors. Why? McGovern is no random executive.
9d
Jaguar Rebrand Is Absolute Genius—Here’s Why
There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...
2d
on MSN
Jaguar boss defends rebrand amid ‘Miami Pink’ EV launch: ‘More people have been talking about Jaguar for the last two weeks than for so much longer’
We want to be bold and disruptive … We’re clearly in the conversation,” Jaguar’s managing director Rawdon Glover said.
Newsweek on MSN
2d
Jaguar Rebrand Called 'Disastrous' as Focus on Diversity Comes Under Fire
Jaguar holds a reputation for targeting male car drivers—and ones with plenty of money. For instance, the company's "Good to ...
1d
on MSN
Jaguar releases 'fearless' Type 00 concept as company steers into new rebrand
Jaguar is taking us on a ride with its new rebrand. On Monday, the luxury vehicles company unveiled its Jaguar Type 00 ...
NBC News
2d
Jaguar reveals 'Type 00' concept car, first under controversial new brand identity
The 30-second clip was accompanied by new logos and fonts for the embattled car company, a part of Tata Motors-owned group ...
3d
on MSN
Jaguar's rebrand has been criticized as 'woke.' Marketing experts say it's either 'bonkers' — or a genius disruption.
Jaguar's rebranding marks a radical identity shift for the carmaker. One ad expert called it "bonkers." Others said it was a successful disruption.
9d
Jaguar boss defends new ‘woke’ rebrand after ad airs featuring man in a dress, androgynous models
Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...
3d
Jaguar Finally Reveals Its All-Electric Type 00 After a Contentious Rebrand
Bypassing 90 years of heritage and unashamedly looking unlike anything else on the road, the brand's radical relaunch EV ...
5d
on MSN
Jaguar's story: from the recent 'woke' rebrand controversy to James Bond villains to its origins as a sidecar company
Jaguar has evolved from its days as a motorcycle sidecar company. Now a favorite of the royal family, it's latest rebrand has ...
2d
on MSN
Jaguar unveils new 'Type 00' concept car after vibrant rebrand
Jaguar's new concept car "Type 00" features a long hood, glassless back and large wheels and will be available in two bold ...
9d
Jaguar managing director defends company after rebrand sparks confusion
The managing director of Jaguar is defending the luxury car company after it faced online criticism for a controversial ...
2d
Jaguar’s pink, ‘woke’ electric car slammed by Gen Z: ‘What on Earth is Jaguar thinking?’
The EV-only hot wheels are seemingly the latest part of Jaguar’s seemingly “woke” rebranding campaign to win over Gen Z, ...
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