Richard Stevens, Jaguar’s director of design, sits down to discuss the drama. Four years ago, Jaguar’s chief creative officer ...
Jaguar really screwed up their rebranding and is now at risk of going under. There is a process to doing this well, this is ...
Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...
There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...
Jaguar managing director Rawdon Glover stood his ground and defended the work under the direction of designer and chief ...
Bypassing 90 years of heritage and unashamedly looking unlike anything else on the road, the brand's radical relaunch EV ...
Jaguar has unveiled its bold new rebrand, shedding its traditional luxury image in favour of a more modern identity. Explore ...
"We wanted to move away from traditional automotive stereotypes," Rawdon Glover, Jaguar's managing director, said in response ...
The managing director of Jaguar is defending the luxury car company after it faced online criticism for a controversial ...
Jaguar's rebranding marks a radical identity shift for the carmaker. One ad expert called it "bonkers." Others said it was a ...