Jaguar is attempting to speak a new language of luxury but it got lost in translation. “Jaguar is trying to be super cool in ...
Jaguar is taking us on a ride with its new rebrand. On Monday, the luxury vehicles company unveiled its Jaguar Type 00 ...
Jaguar holds a reputation for targeting male car drivers—and ones with plenty of money. For instance, the company's "Good to ...
There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...
Bypassing 90 years of heritage and unashamedly looking unlike anything else on the road, the brand's radical relaunch EV ...
Jaguar's rebranding marks a radical identity shift for the carmaker. One ad expert called it "bonkers." Others said it was a successful disruption.
Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...
Jaguar managing director Rawdon Glover defended the car company's rebrand in a recent interview, denying the ad was meant to ...
After Jaguar’s relaunch was engulfed by the biggest social media pile on in automotive history, here’s its first new car: the ...
Jaguar's new concept car "Type 00" features a long hood, glassless back and large wheels and will be available in two bold ...
We want to be bold and disruptive … We’re clearly in the conversation,” Jaguar’s managing director Rawdon Glover said.