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Has Contentious Jaguar Rebrand Worked? Yes, The New EV Is Stunning
Jaguar's opinion-splitting Type 00 electric car is finally here. Is it worthy of the all the attention after the rebranding advert? The audacious Miami reveal says it is.
Jaguar reveals first concept car after controversial rebrand
British luxury automaker Jaguar has revealed its Type 00 concept car, the first glimpse of a new electric vehicle following a controversial rebrand that has divided opinion on social media.
Jaguar Finally Reveals Its All-Electric Type 00 After a Contentious Rebrand
Bypassing 90 years of heritage and unashamedly looking unlike anything else on the road, the brand's radical relaunch EV could be as polarizing as the ad campaign that preceded it.
Jaguar unveils polarizing concept EV as part of its rebrand
Automaker Jaguar hasn't been getting much attention in recent years, but boy has that changed in the last few days!
Jaguar releases 'fearless' Type 00 concept as company steers into new rebrand
Jaguar is taking us on a ride with its new rebrand. On Monday, the luxury vehicles company unveiled its Jaguar Type 00 concept model at Miami Art Week calling the electric vehicle “Jaguar at its best”,
Is That a Jaguar? All-EV Rebrand Accelerates With Concept Car Debut
After a polarizing logo update, Jaguar follows up with a glimpse of its first all-electric vehicle spun out of its lofty new 'copy nothing' tagline. Meet the Type 00.
Jaguar reveals the colorful future of its brand with Type 00 electric concept
Presented at Miami Art Week, Jaguar said the concept embodies a complete design reinvention to carry the brand forward toward electric-only vehicles.
Jaguar unveils new 'Type 00' concept car after vibrant rebrand
Jaguar's new concept car "Type 00" features a long hood, glassless back and large wheels and will be available in two bold colors.
Dezeen Agenda features Jaguar's Type 00 concept car
The latest edition of our weekly Dezeen Agenda newsletter features Jaguar's unveiling of an electric concept car in Miami. Subscribe to Dezeen Agenda now. British carmaker Jaguar's reveal of its Type 00 concept car sparked online controversy and drew mixed reactions,
Jaguar Type 00 Miami Reveal
Introducing an unmistakable, unexpected and dramatic physical manifestation of Jaguar, as the brand continues its transformation. Type 00 (pronounced Type Zero Zero) embodies Jaguar’s creative philosophy of Exuberant Modernism following the debut of its new brand identity.
Here's what the internet REALLY thinks about the Jaguar Type 00
The new Jaguar Type 00 has folks across the globe divided. The boldly colourful, confusingly car-free ad campaign has provoked chatter... and polarised the car community. Despite its ‘copy nothing’ slogan,
1h
Jaguar Abandoned The Language Of Luxury In Its Rebrand
Jaguar is attempting to speak a new language of luxury but it got lost in translation. “Jaguar is trying to be super cool in ...
3h
on MSN
Jaguar's controversial rebrand was 'brilliant' after all, some ad veterans say. Others aren't so sure.
Jaguar's rebrand has been controversial — but its rollout might also be a genius move.Advertising veterans told Business ...
Newsweek on MSN
1d
Jaguar Rebrand Called 'Disastrous' as Focus on Diversity Comes Under Fire
Jaguar holds a reputation for targeting male car drivers—and ones with plenty of money. For instance, the company's "Good to ...
NBC News
2d
Jaguar reveals 'Type 00' concept car, first under controversial new brand identity
The 30-second clip was accompanied by new logos and fonts for the embattled car company, a part of Tata Motors-owned group ...
9d
Jaguar boss defends new ‘woke’ rebrand after ad airs featuring man in a dress, androgynous models
Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...
9d
on MSN
Jaguar managing director defends rebrand, accuses critics of 'hatred and intolerance'
Jaguar managing director Rawdon Glover defended the car company's rebrand in a recent interview, denying the ad was meant to ...
2d
on MSN
Jaguar’s Controversial Rebrand Is Driving Interest In Its Used Models
That’s according to Auto Trader UK, which said “advert views” for used Jaguars are up 5% since the rebranding campaign was ...
1d
Why Jaguar's risky rebrand should be applauded
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