Jaguar is attempting to speak a new language of luxury but it got lost in translation. “Jaguar is trying to be super cool in ...
Jaguar's rebrand has been controversial — but its rollout might also be a genius move.Advertising veterans told Business ...
Jaguar holds a reputation for targeting male car drivers—and ones with plenty of money. For instance, the company's "Good to ...
The 30-second clip was accompanied by new logos and fonts for the embattled car company, a part of Tata Motors-owned group ...
Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...
Jaguar managing director Rawdon Glover defended the car company's rebrand in a recent interview, denying the ad was meant to ...
That’s according to Auto Trader UK, which said “advert views” for used Jaguars are up 5% since the rebranding campaign was ...
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