That first phase of Jaguar's rebrand had some advertising veterans divided on whether the strategy was a smart move for ...
Jaguar's opinion-splitting Type 00 electric car is finally here. Is it worthy of the all the attention after the rebranding ...
Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...
Jaguar's rebranding marks a radical identity shift for the carmaker. One ad expert called it "bonkers." Others said it was a ...
There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...
"We want to be bold and disruptive... We're clearly in the conversation,” Jaguar's managing director Rawdon Glover said.
The EV-only hot wheels are seemingly the latest part of Jaguar’s seemingly “woke” rebranding campaign to win over Gen Z, ...
Unless you've spent the past week in isolation at a mountain retreat you'll probably have heard about the Jaguar rebrand.