Richard Stevens, Jaguar’s director of design, sits down to discuss the drama. Four years ago, Jaguar’s chief creative officer ...
There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...
Jaguar really screwed up their rebranding and is now at risk of going under. There is a process to doing this well, this is ...
Bypassing 90 years of heritage and unashamedly looking unlike anything else on the road, the brand's radical relaunch EV ...
Jaguar managing director Rawdon Glover stood his ground and defended the work under the direction of designer and chief ...
Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...
Jaguar holds a reputation for targeting male car drivers—and ones with plenty of money. For instance, the company's "Good to ...
Jaguar's new concept car "Type 00" features a long hood, glassless back and large wheels and will be available in two bold ...
It included a new typeface for its logo, a redesigned leaping-jaguar mark, and a colorful promotional video that featured high-fashion models — and no cars. The rebrand comes as Jaguar prepares ...
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