The Jaguar rebrand is about lots more than an ad and a new logo, says Sonia Abdipour of Bulletproof. It’s about setting up ...
That first phase of Jaguar's rebrand had some advertising veterans divided on whether the strategy was a smart move for the ...
Jaguar is attempting to speak a new language of luxury but it got lost in translation. “Jaguar is trying to be super cool in ...
Richard Stevens, Jaguar’s director of design, sits down to discuss the drama. Four years ago, Jaguar’s chief creative officer ...
Jaguar really screwed up their rebranding and is now at risk of going under. There is a process to doing this well, this is ...
The new concept ruffled feathers but Jaguar has always innovated in the hopes of attracting new and younger buyers.
Jaguar holds a reputation for targeting male car drivers—and ones with plenty of money. For instance, the company's "Good to ...
But for some car enthusiasts, the Type 00 (named after the company’s aim for zero emissions) still came as a bit of a shock.
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Bypassing 90 years of heritage and unashamedly looking unlike anything else on the road, the brand's radical relaunch EV ...
We discuss Jaguar's controversial rebrand, compare the Chevrolet Traverse Z71 against the Volkswagen Atlas Peak Edition, and ...
The new Jaguar Type 00 is our first look at the cars this famous and headline-grabbing British brand will launch in late 2025 ...