Not so pretty in pink? Jaguar's polarizing Type 00 concept has lost 'all connection' to brand's past.
Unveiled last night from glitzy Art Basel Miami, Jaguar’s new coupe, dubbed the Type 00, features what the brand believes is pure Jaguar but in a dramatic, art deco-inspired overall design. Most critics and online commentators disagree.
Jaguar's first EV, the I-Pace, has seen sales go from bad to worse over the past few years and the company announced in ...
The EV-only hot wheels are seemingly the latest part of Jaguar’s seemingly “woke” rebranding campaign to win over Gen Z, ...
The Jaguar car brand faced renewed backlash over its “woke" modernist direction after designs for a new pink all-electric ...
The concept comes as Jaguar has axed nearly every model in its line-up, including the F-Type sports car, XE and XF sedans, XF ...
After revealing its new Type 00 electric vehicle concept this week, Jaguar has been the center of the spotlight.
The Type 00 concept reveals Jaguar’s new design language as it prepares to move upmarket towards Bentley territory ...
Jaguar’s polarizing teaser video of the car brand’s makeover achieved exactly what it set out to do, according to its ...
"We want to be bold and disruptive... We're clearly in the conversation,” Jaguar's managing director Rawdon Glover said.
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