Another major streaming platform is set to crack down on password sharing. JB Perrette, head of streaming and gaming at Warner Bros. Discovery, just told investors that HBO Max will begin an "aggressive" messaging campaign about the practice beginning next month,

Warner Bros. Discovery's efforts to limit password sharing on HBO Max will start to get "aggressive" next month, a top exec said Thursday.

HBO Max warns that its password-sharing crackdown will get aggressive in September. So far, the company has been playing nice but no more.