Kid Rock, Brantley Gilbert and Lee Brice will perform at Turning Point's alternative halftime show, airing as Bad Bunny takes the Super Bowl stage.

The conservative organization first announced its plans for a halftime show alternative following right-wing backlash to Puerto Rican superstar Bad Bunny.

Learn about Lee Brice Turning Point halftime show performance at the All American Halftime Show and his role alongside Kid Rock and Brantley Gilbert

Kid Rock previewed his headlining of Turning Point's halftime show, saying he wants nothing to do with the liberal Grammy Awards during an appearance on "The Charlie Kirk Show."

Before the New England Patriots and Seattle Seahawks take the field to decide who will be world champions, multiple artists will take the mic to perform ahead of the big game. Singer Charlie Puth and renowned Deaf music artist Fred Beam will perform the national anthem before Super Bowl LX.