It's true that if you're shopping straight from the Apple Store, you're limited to its usual gift card promo. From Nov. 29 through Dec. 2 (aka Cyber Monday), Apple is giving out gift cards worth up to $200 with the purchase of select iPhones, MacBooks, AirPods, and more.

If you’ve waited all year to splurge on an Apple device, Black Friday is a good time to buy that Apple Watch or iPad at a discount.

Our live coverage of the best Black Friday Apple deals can save you hundreds of dollars on everything from new M4 MacBooks to blowout iPads.

If you’re looking for a deal on anything Apple sells—an iPad, Apple Watch, AirPods, MacBook, iPhone or anything else—there’s no better time to get one than Black Friday. No matter what you’re looking to buy, you’re going to find a great price—and some are at the lowest we’ve ever seen.

SAVE $26: As of Nov. 29, you can snag a 4-pack of Apple AirTags for $72.99 at Amazon for Black Friday. That’s a 26% discount off their $99 list price.