A grassroots group is calling for a 24-hour “economic blackout,” and urging people not to shop at major retailers Friday as a form of protest against corporations, politicians and banks — and the social media-driven campaign has gained traction among several celebrities.

Retailers like Target, Amazon and Walmart have found themselves at the center of grassroots calls on social media (now in the tens of thousands) to boycott spending on Feb. 28. Led by The People’s Union,

A social media push by The People's Union USA calls for a 24-hour economic boycott of corporations like Amazon, Walmart, McDonald's, grocery stores and more.