Ford extended its employee pricing through July 6. The pricing strategy drove market share gains for Ford. Investors will ...

Roeska said, "Ford will need to defend its F-150 in the U.S. market by increasing discounts to sustain market share, given weak ... warranty costs, and EV strategy.

Ford F has announced adjustments to its electric vehicle (EV) strategy amid slower-than-expected ... are also gaining traction in the market. We like the company's strong balance sheet, with ...

the administration’s goals of getting to over 50% market share for EVs by the end of the decade were always bit overoptimistic as were the announced targets by most automakers including Ford ...

American automaker Ford (F) revealed that May sales rose 16% year-over-year, illustrating a strong spring season for the car ...

Ford Motor Co. said Wednesday it is changing ... a slight increase from last year when EV's market share was 7.6%. For example, crosstown rival General Motors recently indicated that its luxury ...

And it must adopt a strategy that reflects the ... Onida has struggled to regain its former market share. Re-entering any market is difficult, and for Ford, the road to redemption will be long.